Laura Simpson, Global IQ Director for McCann Worldgroup, said that, "Young people utilize technology as a kind of super-sense which connects them to infinite knowledge, friends and entertainment opportunities." In 2011, pictures from Myrtle Beach spring break count as "infinite knowledge."
Considering that it's summer in New York and the sidewalks are about to turn into dog-shit hibachi grills, we'd give up sense of smell for just about anything. Even MySpace. (read more)